Everyone’s throwing events, but who’s actually doing it right?In this final episode of the WTH season, we turn the spotlight on IRL. Ipshita Kumar and Rachael Sacks host a roundtable of event legends to talk about what makes a side crypt...

This one’s all signal.In this episode of WTH, the Hype exec team gets together to break down five key crypto marketing trends shaping the 2024 bull run. From what’s changed since the last cycle to what projects should be doing during a b...

Who shapes the internet? (hint: it’s not your head of growth)This episode of WTH gets into the beautifully unhinged world of chronically online culture: how it forms, why it spreads, and what it means for product, marketing, and...

In this episode, we slowed it down for a one-on-one fireside chat between our host and CMO, Emily Lai, and Ekram from Celestia. What even is positioning in crypto, and why does it matter? Together, our speakers unpack how to craft n...

Memes run the internet and in this episode, our host and Grand Connector at Hype, Rachael Sacks, explores how memes became one of the most powerful tools in the space and how brands are finally catching on.Joined by our CMO, Emily Lai, a...