
What's The Hype
WTH is a crypto marketing series of Spaces where Hype brings on leaders from across the industry to discuss the topics others aren't talking about.
For hot takes on marketing and growth, this is where it's at!
Podcasting since 2025 • 7 episodes
What's The Hype
Latest Episodes
Positioning & Storytelling
In this episode, we slowed it down for a one-on-one fireside chat between our host and CMO, Emily Lai, and Ekram from Celestia. What even is positioning in crypto, and why does it matter? Together, our speakers unpack how to craft n...
•
Season 1
•
Episode 7
•
55:42

Meme Marketing
Memes run the internet and in this episode, our host and Grand Connector at Hype, Rachael Sacks, explores how memes became one of the most powerful tools in the space and how brands are finally catching on.Joined by our CMO, Emily Lai, a...
•
Season 1
•
Episode 6
•
49:50

Building Crypto Narratives
In this episode, we explore the power of positioning and storytelling in crypto. Our host is joined by some of the sharpest minds in the space who’ve leveraged narratives to build brands that resonate and stand the test of time.Our host ...
•
Season 1
•
Episode 5
•
47:43

Shock Marketing
This episode tackles the big question: does crypto marketing even exist? Is getting attention all that matters? And how come there are many crypto marketing agencies, but almost no standout campaigns?Our host and Managing Director,...
•
Season 1
•
Episode 4
•
53:53

Founder Mode: Rizz 101
In this episode of WTH, we deep dive into the world of founder branding: why it matters, how to get it right, and what to do when it doesn’t come naturally. Get the wisdom from an all-star lineup of founders, builders, and marketers who’ve navi...
•
Season 1
•
Episode 3
•
53:14
